Project: Publication

Client: National Institute of Steel Detailing

Background: Our new client feels that to maintain members, they needed to upgrade their communications.
Their quarterly, one-color newsletter needed help in design and content.

Solution: Our solution was to develop a publication that emphasizes the professionalism of Detailing in the construction process and give more focus on individual members. This was accomplished by:
- Assessing the editorial content and making suggestions for new regular features and departments;
- Interviewing members for several articles including Member Profile, Company Profile, Feature Articles and more;
- A re-design of the 24 page newsletter to give it more of a magazine feel; with a strong cover and more photos of members and their work.

Before:

After:

Client Quote: “I am extremely pleased with the redesign of our newsletter as done by Anas Creative. We now have a layout that is much more appealing to the reader and new content that will bring our diverse membership closer together. The experience of working with the professionals at Anas Creative made the transition much easier than I could have thought possible".

John T.Linn,
President, National Institute of Steel Detailing

To learn more about Anas Creative:

• Visit www.anascreative.com or
• Call Peter Anas at 202-362-4511 ext 20.