Institute of Steel Detailing
new client feels that to maintain members, they needed to upgrade their
Their quarterly, one-color newsletter
needed help in design and content.
solution was to develop a publication that emphasizes the professionalism
of Detailing in the construction process and give more focus on individual
members. This was accomplished by:
- Assessing the editorial content and making suggestions for new regular
features and departments;
- Interviewing members for several articles including Member Profile,
Company Profile, Feature Articles and more;
- A re-design of the 24 page newsletter to give it more of a magazine
feel; with a strong cover and more photos of members and their work.