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PROJECT: Branding

CLIENT: Women Executives in State Government

BACKGROUND:
When a new Executive Director started with WESG, she and the Board felt that ALL of their marketing materials did not reflect the typical member - women in top positions in state governments. We were given the task to produce a total branding program.

SOLUTIONS: Our branding program included:
Logo - Leave the logo as it was.

Overall Look - make all materials more appealing to women, using bold colors, fine, yet strong typefaces and pictures of members.

• Membership Brochure

Before

After


• Annual Meeting Brochure

Before

After

• Magazine

Before

After


• Website



CLIENT QUOTE: “WESG found a reliable partner in Anas Creative to help our organization develop a branding program geared to a much larger audience. In a matter of months, we teamed to successfully craft and invigorate core outreach marketing vehicles with a common new image, including all brochures (membership, corporate and conferences), a complete website redesign, introduction of macromedia flash email announcements, a member directory and transition of a quarterly newsletter to a magazine format that garnered broad interest and participation from new and existing members. It also generated new sources of non-dues revenue with the use of corporate ads. Thanks to the Anas team, our association’s image is truly representative of the caliber of women we represent.”

Phyllis J. Doak,
Executive Director,
Women Executives in State Government