PROJECT: Branding

CLIENT: Jumbo Video (retail stores)

BACKGROUND: Our new retail client at the time, needed to distinguish itself more from its competition. Once they decided to paint their stores black, they required a total coordinated branding program inside their stores, and in all media.

SOLUTIONS: Part of our branding solution was to:
- Utilize bright colors that would work with their base color black.
- Animate the elephant from their logo, to interject some excitement into materials where possible.
- Select a strong font for easy reading from a distance for all internal store signage.
See some actual samples below.

New Section Sign -
CD Rom

Combo Promotion Banner

Holiday Banner

Holiday Gift Guide
(16 pages)

New Store Grand Opening Flyer

CLIENT QUOTE: "Our seven year relationship with Anas Creative has been thorough and rewarding. They participate in our Jumbo Video strategic marketing planning meetings and follow through on the creative design, production and rollout of all of unique marketing and advertising materials. Constantly investing their time to learn more about our unique business by attending industry conferences and our company franchise gatherings, is a direct benefit to us. They apply this knowledge to produce stimulating creative strategies each year for Jumbo. During this period, our franchisees have enjoyed sales growth and more franchisees joined our system. Our involvement with Anas Creative has been a key ingredient to our growth in a vital time for Jumbo Video."
Jim Gormley
President, Jumbo Video