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PROJECT: Branding

CLIENT: Helder Associates Inc.

Our client just started a new business conducting annual surveys targeting law firms’ hourly billing rates and other important topics. They needed a complete branding program that looked more professional than their competition.

SOLUTIONS: Our branding program includes:

Logo that is modern and very different from the competition. Due to a small budget, it was developed in one color for all corporate materials

Professional Chart Format that the client can utilize for all surveys.

Flyer that has a focus on the Survey Cover and the inexpensive price.

Book Cover that utilizes dollar signs, numbers and percentages - all graphic items that represent the business of compensation surveys.

Order Form & Questionnaire that are professional and easy to fill out.

Website that incorporates professional people on the home page. It includes pdf’s of all forms for easy access by law firms.


CLIENT QUOTE: "As a small business owner, I never would have been able to create the total professional image OR to coordinate all the marketing materials needed to generate sales - without your help. The new look for the survey tables is wonderful . . . and the website is beyond what I ever imagined. You and your staff made it all seem very easy . . . you took my plain, drab material and performed magic!! The law firms that have received our mailing materials and who have seen our website think everything is terrific... very professional! Thanks so much!"
Bonnie Helder