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PROJECT: Multi-Use Presentation Kit

CLIENT: American Hellenic Educational Progressive Association

Our client of over 10 years gave us the goal of improving the manner in which their organization is positioned to external audiences, by redesigning and writing the text for their presentation kit folder. They also required a pre-printed insert that could be run through their office printer for more details on specific programs as needed.

SOLUTIONS: Our solutions were to:
• Design a folder
that shows the strength of the organization.
Develop a powerful headline that all audiences relate to - government officials and current & potential members.
Write an organization summary that gives the depth and breadth of programs.
Select from over 100 photos that are consistent with programs mentioned in the text.
Include a vertical Glue-Pocket that allows the use of another headline.
Design an Insert that is consistent with the rest of the folder.

CLIENT QUOTE: "The Anas staff listened to our needs, worked with us on any potential concerns and offered bonafide marketing tips - all of which led to a final product that met our goal and exceeded expectations. In addition, the staff was cognizant of our budgetary constraints and got as many as six bids from printing vendors."

Andrew Kaffes
Director of Public Relations
American Hellenic Educational Progressive Association