Project:
Project Outsourcing
Client: American Association
of Museums
Background: In the past, our
client had internally produced its biennial Guide to Gift Giving. As
the book grew to over 200 museums (submitting information that needed
to be coordinated, edited, proofed, approved by each museum, laid out
for printing and the web), the project became overwhelming for existing
association staff.
Solution: AAM outsourced the
entire project to Anas Creative. We provided:
• A Project Coordinator who tracked each museum’s
submission and approval;
• An Editor who edited the submitted text for
each museum;
• A Designer who laid out each ad;
• A Webmaster who translated the print version
of each museum submission for the web, with an online engine to search
museums by name, city, state and type.