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PROJECT: Branding
CLIENT: Helder Associates
Inc.
BACKGROUND: Our
client just started a new business conducting annual surveys targeting
law firms’ hourly billing rates and other important topics. They
needed a complete branding program that looked more professional than
their competition.
SOLUTIONS: Our branding
program includes:
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Logo
that is modern and very different
from the competition. Due to a small budget, it was developed in one
color for all corporate materials
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Professional
Chart Format that the client can utilize for all surveys.
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Flyer that
has a focus on the Survey Cover and the inexpensive price.
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Book Cover that
utilizes dollar signs, numbers and percentages - all graphic items that
represent the business of compensation surveys. |
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Order Form & Questionnaire that
are professional and easy to fill out.
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Website
that incorporates professional people on the home
page. It includes pdf’s of all forms for easy access by law firms.
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CLIENT QUOTE: "As
a small business owner, I never would have been able to create the
total professional image OR to coordinate all the marketing materials
needed to generate sales - without your help. The new look for the
survey tables is wonderful . . . and the website is beyond what I
ever imagined. You and your staff made it all seem very easy . . .
you took my plain, drab material and performed magic!! The law firms
that have received our mailing materials and who have seen our website
think everything is terrific... very professional! Thanks so much!"
Bonnie Helder
President
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