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Project: Branding

Client: Capital Asset Management Group

Background:
Our new client had been designing several brochures internally. In today’s competitive world and economy, they knew that to communicate their message more effectively, they needed a more powerful and professional look across all of their brochures.

Solution:
Our solution was to:
Develop additional colors that would work with their corporate blue. We chose a soft brown and pleasing shades of gold.
• Update their logo, by incorporating all existing eements into a more concise look.
• Incorporate photography of people of different ages, for potential clients to relate.
• Update existing illustrations from a design and marketing perspective.

 

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